Six WhatsApp groups, three lost scripts and one stage manager in tears.
Limelight started, as most apps secretly do, with a complaint. The founder's partner was running a school musical and lost three full Sundays to comms admin: chasing cast on WhatsApp, re-sending the call sheet to the people who'd missed the WhatsApp, printing it again for the ones who didn't check it, fielding the questions that came in via every other channel.
By the second Sunday, the question stopped being "how is this still the best we can do" and started being "why hasn't anyone built the alternative". By the third Sunday, the alternative had a name.
We knew theatre because we did theatre. We knew the app could exist because nobody had built it yet. The bet was that doing it properly - safeguarding-first, organisation-aware, designed for British schools and societies instead of US frats - would beat the obvious shortcuts. Limelight is what came out the other end.